NorCal Racing

Gaming playing a key role in IMSA WeatherTech SportsCar Series growth

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“We’re essentially flat in TV, year to date,” Atherton said. “Most people would say it’s hard to get excited about that. What’s important to understand, though, is that at this time last year, we had already had our two network broadcasts on Fox—and those generated some big numbers.

“The bottom line is our best TV is yet to come. I want everyone to understand that television-wise, we’re in a really good place.”

Atherton is also excited about IMSA’s social media growth, where the series boasts 562,000 followers along its social media platforms, 111 million social impressions highlighted by its Instagram, Facebook, Twitter and YouTube channels and 2.5 million social engagements online.

“In terms of the livestreams, it’s a 58 percent increase,” Atherton said. “That’s a byproduct of the NBC App. In terms of digital, we see increases across the total connections, hours of livestreaming, apps streamed—a 34 percent increase in people watching through our app. Great increase there. Social is where we’re hitting the cover off the ball.”

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